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  • Professor Sam Huang

    Professor Sam Huang

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Professor Sam Huang

Professor Sam Huang is a Professorial Research Fellow and Head of SBL Centre for Tourism Research (SBLCTR) in the School of Business and Law.

Key Research Areas

  • Tourism
  • Destination marketing
  • Chinese tourists

Biography

Professor Sam Huang is a research professor in tourism and services marketing in the School of Business and Law, Edith Cowan University (ECU). Prior to joining ECU, he worked in the School of Management at University of South Australia from 2007 to 2016. Sam obtained his PhD from the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. Before pursuing an academic career, he was a central government official in Beijing working for China National Tourism Administration (CNTA) for 7 years. He also worked for an UNWTO Expert Panel for China’s Best Tourism City Standard formulation project. He was an invited research fellow and policy advisor in the Development Research Centre of Anhui Provincial Government in China.

Professor Huang is internationally recognized as a prolific tourism researcher and one of the world leading scholars researching China tourism. His publications frequently appear in top tourism, hospitality, and business management journals. Professor Huang is a founding fellow of the International Association for China Tourism Studies (IACTS). He is the founder of the Australia-China Tourism Forum. Professor Huang is a visiting professor to a number of Chinese universities including Sun Yat-sen University and Jinan University in Guangzhou, and Beijing International Studies University in Beijing, and Sichuan University in Chengdu. Influent in Mandarin Chinese and with both industry and academic experiences in China, Hong Kong and Australia, Sam is ideally positioned to bridge the tourism academia and industries between China and Australia.

Awards and recognition

2020 - Highest Impact Publication Award, (ECU School of Business and Law)

2020 - Excellence in Research Award, (ECU School of Business and Law)

2019 - Excellence in Research Award (ECU School of Business and Law)

2019 - Highest Impact Publication Award (ECU School of Business and Law)

2018 - Mentorship in Research Award (ECU School of Business and Law)

2018 - Highest Impact Publication Award (ECU School of Business and Law)

2015 - Research Excellence Commendation Award  (UniSA Business School)

2014 - Top Mid Career Researcher Award (UniSA Business School)

2013 - 5-Year Supported Researcher (Bronze) Award (UniSA)

2011 - ECR Research Excellence Award (UniSA Business School)

2010 - The Gary Crilley Researcher of the Year Award

2010 - Early Career Researcher International Travel Award (UniSA)

Professional associations
  • International Association for China Tourism Studies (IACTS)
  • Council for Australian University Tourism and Hospitality Education (CAUTHE)
  • International Council of Hotel, Restaurant and Institutional Education (I-CHRIE)
  • Asia Pacific Council of Hotel, Restaurant and Institutional Education (APacCHRIE)
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