Top of page

Student/Staff Portal
Global Site Navigation

School of Business and Law

Local Section Navigation
You are here: Main Content
  • Professor Steven D'Alessandro

    Professor Steven D'Alessandro

Related Contents

Professor Steven D’Alessandro

Professor of Marketing in the School of Business and Law.

Steve has been a professor of marketing for over ten years and has worked across several universities in Australia. Steve is well known as an applied business researcher interested in applying consumer behaviour theories to solve societal and business problems.

Steve has published in leading international journals, including;

  • The Journal of Marketing
  • The European Journal of Marketing
  • Journal of Business Research
  • International Marketing Review
  • Psychology and Marketing
  • Marketing Letters
  • Journal of Services Marketing
  • Journal of Macro-marketing
  • International Journal of Consumer Studies
  • Journal of Retailing and Consumer Studies
  • Accounting and Finance
  • Food Quality and Preference
  • Applied Economics and Journal of Environmental Management.

He has also published 12 books, mainly in marketing education on Market Research, Consumer Behaviour, and Services Marketing, with well-known Publishers - Oxford University Press, Cengage Learning, Taylor and Francis and Pearson Education.

He has been on grant research teams responsible for $153 million over his career. Steve is currently the Chief Co-Editor of the Journal of Consumer Behaviour.

In 2012, Steve was awarded the Distinguished Marketing Educator of the Year Award with ANZMAC.

Steve is glad to be back in Western Australia at an applied university, where he started his career 30 years ago.

Media Topics
  • Consumer behaviour
  • Political Marketing
  • Big Data and Marketing Analytics
  • Marketing in general
  • Brand Switching
  • International Marketing
  • Luxury Consumption
  • Consumer welfare and education
  • Human dimensions of cybersecurity
  • Marketing and Health

Research Areas and Interests
  • The effect of country of origin information on consumer judgements & choice
  • Body image
  • Use of Credit and compulsive consumption
  • Marketing strategy and the environment
  • Diffusion of innovations
  • Marketing of pharmaceuticals
  • Culture and Consumer behaviour
  • Brand Switching
  • Agent Based modelling and complex systems
  • Consumer behaviour
  • Human dimensions of cybersecurity
  • Marketing and Health

Awards and Recognition
  • 2021   Educational Publishing Award for best e-learning platform (Mind-Tap, Market Research, 5th Edition, Cengage Publishing).
  • 2016   Faculty of Business Excellence in Research Award, Charles Sturt University.
  • 2014   Co-winner, Research Impact Award, Macquarie University, $3,000.
  • 2012   ANZMAC /Pearson Distinguished Marketing Educator of the Year Award $1,500

Professional Associations

Co-Editor in Chief of The Journal of Consumer Behaviour

Current Teaching

Marketing Research

Skip to top of page