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Dr Kim Feddema

Kim has previously been employed in both academic roles (at the University of Western Australia) and in various industry roles, including as a social media consultant for City of Cockburn and the Bee Industry Council of Western Australia and as a primate keeper for Perth Zoo.

She has a professional background in both digital marketing and zoology.

2022 – Wiley Top Cited Article (Journal of Consumer Behaviour)

2022 – UWA Dean’s Prize – Recognition of an Outstanding Thesis

2021 – UWA Business School, Best PhD Paper Award

My main research interests are in the intersection of marketing and conservation. Specifically, I work in cross-disciplinary research teams to explore how service and digital marketing theory can be applied to the global issue of wildlife trade.

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