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  • Associate Professor Madeleine Ogilvie

    Associate Professor Madeleine Ogilvie

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Associate Professor Madeleine Ogilvie

Associate Professor Madeleine Ogilvie is the Chair-Elect Academic Board and the International Director in the School of Business and Law.

Key Research Areas

  • Marketing: with a focus on semiotics, consumer research, consumption of appearance and new product development.
  • International education and qualitative research methodologies.

Biography

Madeleine Ogilvie currently serves as Chair of the Academic Board and is an Associate Professor in the field of Marketing in the School of Business and Law. She has worked in the higher education sector for 24 years and most recently as Associate Dean Teaching and Learning in the School of Business and Law. She has coordinated, taught and developed programs across a range of different disciplines at both the national and international level and worked extensively in the International Education market.  She has served on the Executive for the Australian Business Deans’ Council International Network and held roles including Associate Dean International and Client Manager China over her academic career. Madeleine is a registered TEQSA Expert and judge for the national Australian Awards for University Teaching.

Her major research interests are in the fields of semiotics, consumer research, visual research methodologies and new product development. Prior to working at ECU, Madeleine originally trained as a Registered Nurse at the Royal Melbourne Hospital before working extensively in the pharmaceutical industry for multinational organisations Roussel Uclaf, Novo Nordisk and Pharmacia in marketing and sales management roles. She has consulted for both public and private organisations on many facets of marketing and management.

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